Deciding and managing the budget is one of the key moments after the holidays. If you haven't already, why not invest some of your funds in SMS ? Here are some numbers: 90% of smartphone owners open an SMS within three minutes of delivery, and the click -through rate of an SMS campaign is around 30% , with an average conversion rate of 18% . SMS is the most agile tool to communicate with your customers, and your products and services can take on a new impetus once integrated into an effective e-mailing campaign. If you want to take your email and SMS marketing activities to the next level, there is also MailUp Enterprise , the version of the platform that uses bespoke solutions and a customer success service to maximize rate performance. of delivery and get the best shipment. quality.
If you've been wanting to grow your email marketing for a while, what better time could there be than now? 6. Segment your recipients and launch targeted offers Your database is a composite environment that brings together in the same pool Image Masking Service the potential and loyal customers of the brand, combining those with moderate average expenses as well as those with greater economic resources. Segmenting the database means distinguishing the different behaviors and attitudes of your contacts, recognizing the identity of your consumers to target them with relevant offers that meet their individual interests and means. MailUp has many functions for advanced contact segmentation, from filtering (demographic, geographic or by activity and device) to self-profiling modules. 7.
Rethink your automated workflows After segmenting your database, you can seamlessly (re)design your automated mailing flow to deliver the right message to the right recipient, like a new subscriber to your newsletter or blog. With MailUp, you only need a few simple drag-and-drop operations to fine-tune the workflows that work for you and to manage the entire customer journey chain , from first contact to retention activities. E-commerce: three ideas to relaunch your online store 8. Reward those who bought in the summer The best way to cultivate relationships and retain customers is to keep them happy. Thank and reward your contacts who made a purchase by sending them a follow-up email . It shouldn't be a generic automated email, but rather a personalized message with a lively and authentic tone, including a special coupon for an additional purchase.