How specific you make this

Try to focus on, for example, traffic to your website and then to a specific (landing) page that inspires about the product or service you offer, but also provides information so that a choice can be made. To remove any doubt, consider steering towards softer conversions, such as making a white paper available for free with specific and interesting information about the product or service. In return, you could ask for an email address so that the whitepaper can be sent. You can also start using remarketing campaigns here. Based on a visit to the website, you can already start creating target groups in Google Analytics. Criteria that you can apply to this are, for example, minimum session duration and/or 2 or more pages viewed per visit.

The target group also depends on how much budget is available for the campaign. The more traffic has come to the website, the faster these target groups can be filled. Looking things Singapore phone number list to at the channels, the social channels and Display can also be used here. You may be wondering how you determine your target group? Let's take the example of the See stage video again. For example, in Facebook you can build audiences that have viewed a certain percentage of the video. This can be viewed from 25% and you can increase it to 100%. In addition, this is the phase in which remarketing can also be used.

You can easily include visitors on specific pages that connect to the product or service in this phase. The search network can also be used for search terms that match this phase. Think of keywords related to comparison, prices, information, experiences, etc. And not to forget: asking existing customers who are satisfied to write (extensive) reviews works well. The best advertising is often still word of mouth. Do: It has to happen at this stage.