EloQ Communications is running a series of social media campaigns to help Holiday Inn & Suite Saigon Airport, the famous hotel chain in Vietnam, enter the local market. The IMC campaign targeted business travelers who were looking for accommodation near the airport for travel convenience, and Saigonese who were looking for a leisure getaway in the city.
The creative company focused on pre-opening teasers, opening announcements, and maintaining updates. And he mixed high-quality Real Estate Photo Editing images of the hotel itself with eye-catching messages to increase user engagement. This social marketing strategy has accumulated over 500 posts on Facebook, Instagram and LinkedIn; combined with a series of editorials.